{"id":6491,"date":"2022-11-14T13:04:58","date_gmt":"2022-11-14T13:04:58","guid":{"rendered":"https:\/\/workwiseasia.com\/?p=6491"},"modified":"2022-11-14T13:05:02","modified_gmt":"2022-11-14T13:05:02","slug":"how-can-we-better-understand-the-needs-of-our-customers-breaktime-breakthroughs","status":"publish","type":"post","link":"https:\/\/workwiseasia.com\/?p=6491","title":{"rendered":"<strong>How can we Better Understand the Needs of our Customers? &#8211; Breaktime Breakthroughs\u00a0<\/strong>"},"content":{"rendered":"<!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n\n<p>In the book \u201cManagement\u201d by Richard L. Daft, the term \u201ccustomer\u201d is defined as people and organizations in the environment who acquire goods or services from the organization. It\u2019s common knowledge that happy customers are important to make a business sustainable and successful. If there are no <strong>customers<\/strong>, there is no profit. Without the customers,<strong> there is no life.<\/strong>\u00a0<\/p>\n\n\n\n<p>In an <a href=\"https:\/\/www.youtube.com\/watch?v=_vuTT4SdWoI\"><strong>episode<\/strong><\/a> of <a href=\"https:\/\/m.facebook.com\/watch\/114773990073425\/1161800131319161\/?__tn__=C\"><strong>Breaktime Breakthrough<\/strong><\/a><strong> <\/strong>on <a href=\"https:\/\/www.facebook.com\/MyPlusNetwork\/\"><strong>Plus Network<\/strong><\/a>, Training and Management Consultant Mondo Castro emphasized that customers are not just essential, but they should be prioritized. Presently, most businesses focus on <strong>trends<\/strong> and tend to forget aligning to their<strong> customers\u2019 needs and expectations. <\/strong>Businesses have to know what their customers are looking for and that must be their goal. When a company stops focusing on its customers\u2019 needs and expectations, it will <strong>lose its customers<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Needs<\/strong> are things, tangible and intangible, that customers can\u2019t do without. A need can be food from a restaurant, a novel from a bookstore, or a pair of trainers from a sports depot. Meanwhile, <strong>expectations<\/strong> are how one would want his or her needs to be served &#8211; the quality of service, timeliness, how hot the dish is expected to be, the format of the novel (paperback, hard-bound, or e-book) or how durable and comfortable the trainers are.&nbsp;<\/p>\n\n\n\n<p><strong>Who are the customers?<\/strong><\/p>\n\n\n\n<p>We often think that customers are people who are not part of the company. Since we have already established that customers have <strong>needs and expectations<\/strong> and that everyone is considered a customer, we can agree that we have both \u201cinternal\u201d and \u201cexternal\u201d customers.&nbsp;<\/p>\n\n\n\n<p><strong>Internal customers<\/strong> are the officemates, maintenance folks, desk officers, drivers, and staff. <strong>External customers<\/strong> are clients, suppliers, outsourced conglomerates, extended family members, and close friends. Look around us! <strong>Anyone can be our customer<\/strong> &#8211; the person sitting beside us during our train ride. Hence, respond and smile! Every person that we see, encounter, and we occupy space with is our customer. We should have the inherent desire to <strong>engage with them<\/strong> to better understand who they are and what they need.<\/p>\n\n\n\n<p>Customer service is one of the most undervalued assets in business. With all of these in mind, we can prove its worth and make it a priority! For more stories about professionals, visit <strong>PLUS Network<\/strong> on\u00a0 <a href=\"https:\/\/www.facebook.com\/MyPlusNetwork\/\"><strong>Facebook<\/strong><\/a><strong>,<\/strong> <a href=\"https:\/\/www.instagram.com\/my.plusnetwork\/?hl=en\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/myplusnetwork\"><strong>Twitter<\/strong><\/a><strong>,<\/strong> and <a href=\"https:\/\/www.youtube.com\/channel\/UC6DqCUuMEL1jdnRgxAbKEsA\"><strong>YouTube.<\/strong><\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an episode of Breaktime Breakthrough on Plus Network, Training and Management Consultant Mondo Castro emphasized that customers are not just essential, but they should be prioritized.<\/p>\n","protected":false},"author":1,"featured_media":6492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[272,273,275],"tags":[564,429,315,59,303,574,302,398,478],"class_list":["post-6491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-management","category-sales-marketing","tag-breaktime-breakthroughs","tag-customer-experience","tag-customer-service","tag-leadership","tag-management","tag-mondo-castro","tag-productivity","tag-workwise","tag-workwise-asia","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can we Better Understand the Needs of our Customers? - Breaktime Breakthroughs\u00a0 | Workwise Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workwiseasia.com\/?p=6491\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can we Better Understand the Needs of our Customers? - Breaktime Breakthroughs\u00a0 | Workwise Asia\" \/>\n<meta property=\"og:description\" content=\"In an episode of Breaktime Breakthrough on Plus Network, Training and Management Consultant Mondo Castro emphasized that customers are not just essential, but they should be prioritized.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workwiseasia.com\/?p=6491\" \/>\n<meta property=\"og:site_name\" content=\"Workwise Asia\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T13:04:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-14T13:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_workwise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_workwise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#article\",\"isPartOf\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=6491\"},\"author\":{\"name\":\"admin_workwise\",\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/person\/7d8a0e10173efa54e8a5cba3ffa6835e\"},\"headline\":\"How can we Better Understand the Needs of our Customers? &#8211; Breaktime Breakthroughs\u00a0\",\"datePublished\":\"2022-11-14T13:04:58+00:00\",\"dateModified\":\"2022-11-14T13:05:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=6491\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.workwiseasia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#primaryimage\"},\"thumbnailUrl\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png\",\"keywords\":[\"Breaktime Breakthroughs\",\"customer experience\",\"customer service\",\"leadership\",\"management\",\"Mondo Castro\",\"productivity\",\"WorkWise\",\"WorkWise Asia\"],\"articleSection\":[\"Leadership\",\"Management &amp; Productivity\",\"Sales &amp; Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/workwiseasia.com\/?p=6491#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/workwiseasia.com\/?p=6491\",\"url\":\"https:\/\/workwiseasia.com\/?p=6491\",\"name\":\"How can we Better Understand the Needs of our Customers? - Breaktime Breakthroughs\u00a0 | Workwise Asia\",\"isPartOf\":{\"@id\":\"https:\/\/www.workwiseasia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#primaryimage\"},\"image\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#primaryimage\"},\"thumbnailUrl\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png\",\"datePublished\":\"2022-11-14T13:04:58+00:00\",\"dateModified\":\"2022-11-14T13:05:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/workwiseasia.com\/?p=6491\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#primaryimage\",\"url\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png\",\"contentUrl\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/workwiseasia.com\/?p=6491#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.workwiseasia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How can we Better Understand the Needs of our Customers? &#8211; Breaktime Breakthroughs\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.workwiseasia.com\/#website\",\"url\":\"https:\/\/www.workwiseasia.com\/\",\"name\":\"Workwise Asia\",\"description\":\"Don&#039;t just work hard, work wise\",\"publisher\":{\"@id\":\"https:\/\/www.workwiseasia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.workwiseasia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.workwiseasia.com\/#organization\",\"name\":\"Workwise Asia\",\"url\":\"https:\/\/www.workwiseasia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/06\/Profile-Photo.png\",\"contentUrl\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/06\/Profile-Photo.png\",\"width\":1250,\"height\":1250,\"caption\":\"Workwise Asia\"},\"image\":{\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/person\/7d8a0e10173efa54e8a5cba3ffa6835e\",\"name\":\"admin_workwise\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f6dd56e69cadab64e10b25393ababce9d85750502f54257398bc78002cb738a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f6dd56e69cadab64e10b25393ababce9d85750502f54257398bc78002cb738a?s=96&d=mm&r=g\",\"caption\":\"admin_workwise\"},\"url\":\"https:\/\/workwiseasia.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How can we Better Understand the Needs of our Customers? - Breaktime Breakthroughs\u00a0 | Workwise Asia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/workwiseasia.com\/?p=6491","og_locale":"en_US","og_type":"article","og_title":"How can we Better Understand the Needs of our Customers? - Breaktime Breakthroughs\u00a0 | Workwise Asia","og_description":"In an episode of Breaktime Breakthrough on Plus Network, Training and Management Consultant Mondo Castro emphasized that customers are not just essential, but they should be prioritized.","og_url":"https:\/\/workwiseasia.com\/?p=6491","og_site_name":"Workwise Asia","article_published_time":"2022-11-14T13:04:58+00:00","article_modified_time":"2022-11-14T13:05:02+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28-1024x576.png","type":"image\/png"}],"author":"admin_workwise","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_workwise","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/workwiseasia.com\/?p=6491#article","isPartOf":{"@id":"https:\/\/workwiseasia.com\/?p=6491"},"author":{"name":"admin_workwise","@id":"https:\/\/www.workwiseasia.com\/#\/schema\/person\/7d8a0e10173efa54e8a5cba3ffa6835e"},"headline":"How can we Better Understand the Needs of our Customers? &#8211; Breaktime Breakthroughs\u00a0","datePublished":"2022-11-14T13:04:58+00:00","dateModified":"2022-11-14T13:05:02+00:00","mainEntityOfPage":{"@id":"https:\/\/workwiseasia.com\/?p=6491"},"wordCount":400,"commentCount":0,"publisher":{"@id":"https:\/\/www.workwiseasia.com\/#organization"},"image":{"@id":"https:\/\/workwiseasia.com\/?p=6491#primaryimage"},"thumbnailUrl":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png","keywords":["Breaktime Breakthroughs","customer experience","customer service","leadership","management","Mondo Castro","productivity","WorkWise","WorkWise Asia"],"articleSection":["Leadership","Management &amp; Productivity","Sales &amp; Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/workwiseasia.com\/?p=6491#respond"]}]},{"@type":"WebPage","@id":"https:\/\/workwiseasia.com\/?p=6491","url":"https:\/\/workwiseasia.com\/?p=6491","name":"How can we Better Understand the Needs of our Customers? - Breaktime Breakthroughs\u00a0 | Workwise Asia","isPartOf":{"@id":"https:\/\/www.workwiseasia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/workwiseasia.com\/?p=6491#primaryimage"},"image":{"@id":"https:\/\/workwiseasia.com\/?p=6491#primaryimage"},"thumbnailUrl":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png","datePublished":"2022-11-14T13:04:58+00:00","dateModified":"2022-11-14T13:05:02+00:00","breadcrumb":{"@id":"https:\/\/workwiseasia.com\/?p=6491#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/workwiseasia.com\/?p=6491"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/workwiseasia.com\/?p=6491#primaryimage","url":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png","contentUrl":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2022\/11\/OCT-28.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/workwiseasia.com\/?p=6491#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.workwiseasia.com\/"},{"@type":"ListItem","position":2,"name":"How can we Better Understand the Needs of our Customers? &#8211; Breaktime Breakthroughs\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.workwiseasia.com\/#website","url":"https:\/\/www.workwiseasia.com\/","name":"Workwise Asia","description":"Don&#039;t just work hard, work wise","publisher":{"@id":"https:\/\/www.workwiseasia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.workwiseasia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.workwiseasia.com\/#organization","name":"Workwise Asia","url":"https:\/\/www.workwiseasia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.workwiseasia.com\/#\/schema\/logo\/image\/","url":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/06\/Profile-Photo.png","contentUrl":"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/06\/Profile-Photo.png","width":1250,"height":1250,"caption":"Workwise Asia"},"image":{"@id":"https:\/\/www.workwiseasia.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.workwiseasia.com\/#\/schema\/person\/7d8a0e10173efa54e8a5cba3ffa6835e","name":"admin_workwise","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.workwiseasia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f6dd56e69cadab64e10b25393ababce9d85750502f54257398bc78002cb738a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f6dd56e69cadab64e10b25393ababce9d85750502f54257398bc78002cb738a?s=96&d=mm&r=g","caption":"admin_workwise"},"url":"https:\/\/workwiseasia.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/posts\/6491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6491"}],"version-history":[{"count":1,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/posts\/6491\/revisions"}],"predecessor-version":[{"id":6493,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/posts\/6491\/revisions\/6493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=\/wp\/v2\/media\/6492"}],"wp:attachment":[{"href":"https:\/\/workwiseasia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workwiseasia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}