{"id":5921,"date":"2019-12-06T06:14:57","date_gmt":"2019-12-06T06:14:57","guid":{"rendered":"https:\/\/workwiseasia.com\/?p=5921"},"modified":"2019-12-06T09:34:25","modified_gmt":"2019-12-06T09:34:25","slug":"ad-recap-2019-the-ads-that-made-a-mark","status":"publish","type":"post","link":"https:\/\/workwiseasia.com\/?p=5921","title":{"rendered":"Ad Recap 2019: The Ads That Made A Mark"},"content":{"rendered":"<!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n\n<p>It\u2019s December, which means we\u2019re this much closer to kissing 2019 goodbye. The past year has been filled with triumphs, challenges, changes, and very, very good ads. Let\u2019s&nbsp; take a step back and look at the brands and creative minds that made us think, cry, laugh, feel, and shop.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CCP\u2019s Earth Day 2019 The Cry of the Dead Whale Activation&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>In collaboration with Dentsu Jaime Syfu<\/em><\/p>\n\n\n\n<p>Cultural Center of the Philippines (CCP) came up with a thought-provoking piece on what\u2019s happening to our oceans. Dubbed <em>The Cry of the Dead Whale<\/em>, this installation featured a life-sized whale made of plastic displayed on CCP front lawn. Although a similar installation has been done before, this particular piece features another element: a dead baby whale inside its mother. With global warming and ocean pollution taking center stage when it comes to hot button issues, this is a fantastic example of creative ways of raising awareness and prompting action.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ll_7xOWA8XRQmXIC0bPl52FJs6U3RRZImOmZgeU9orvW6RCpNieD-kTkGk70ZdxzOC1jxQK9vdZzQm3BTAda-8_FErO-yW39aNGQLZhr7u6p8KmGkGWlw0kcB_3g9atOV-KlDIid\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nwQtvlL_iQRJ_GIVvzEItb34UL84sTnoj-kuzRGSeMhRJ3wlf6YXgsButwc7njjwRZJsu5hulFmgZJRr7p9sYerK0cVuv8TLxqrJbYzyV9JMSVrZ4mwUeumMEl9Ak555Ycsi3i5a\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/38JJRK4zjbZ8aih11FXrZgtddYOcwD8Jcl27utBMHzLhy3ZnvcrvzrzXhEcgDFPjMnWC2Jv0vS076RayODC7KlOnNYZyb0DL7eoRwS3_RAD_2NtgMd66lAwO4m9GR5EQIfFxUW0J\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Globe\u2019s A Star Wars Experience for All&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>In collaboration with Wunderman Thompson&nbsp;<\/em><\/p>\n\n\n\n<p>In anticipation for Star Wars: The Rise of Skywalker, Globe has released a heartwarming ad in partnership with the mega-movie franchise. The ad shows two kids building a replica of a movie set that serves as a 4-D viewing experience for their other friend. There\u2019s an unexpected twist at the end, so you just need to see the video below! If your eyes get misty, we\u2019ll just say that you had some Tatooine desert dust in your eye.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A Star Wars experience for all\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/V90pqyZ3cU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alaska: Paalala&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>In collaboration with MullenLowe Philippines<\/em><\/p>\n\n\n\n<p>Christmastime has always been a special season for bringing families together. In this ad, Alaska shows how even the best memories overcome seemingly insurmountable obstacles and bring people together. Watch their tear jerking ad down below:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Paalala -- An Alaska Milk Presentation\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TXADXmInSEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s McDeliver Back<\/strong><\/h2>\n\n\n\n<p>Every day, riders and deliverymen drive around the Philippines delivering all sorts of goodies to customers, especially during discount seasons. This year, McDonald\u2019s decided to give the love right back to them. These often unsung heroes were put on spotlight by giving them free food to thank them for their service. Watch how McDonald\u2019s delivered smiles around the metro in the video below:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Let\u2019s McDeliverBack\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GomV2MWbQys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Angkas Halloween<\/strong><\/h2>\n\n\n\n<p>Angkas has been a real savior for Filipinos grinding on with their daily commute. Last Halloween, they released a video showing just how much Angkas saves lives. Filled with camp and uniquely Pinoy humour, heir Halloween ad is hilarious and so on brand that it should scare up a laugh or ten.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Happy Halloween | Angkas Commercial\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/-FlrJggoXtg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Orocan Koolit Cantina&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>In collaboration with Gigil<\/em><\/p>\n\n\n\n<p>If you haven\u2019t seen the new Orocan commercials, you are definitely missing out. If you don\u2019t already know, Orocan is a Filipino brand that sells plastic home products like water coolers and the iconic <em>tabo <\/em>and <em>balde<\/em> combo. While most brands try to showcase their most desirable features, Orocan took a completely different route for Orocan Koolit Cantina. A route so honest and almost unheard of, they are basically pleading people to buy their products, and it paid off big time. <em>Koolit talaga!<\/em> Check out some of their ads:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"&quot;TotoO Shopping&quot; | GIGIL for Orocan Koolit Cantina\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hTWv0jbPNYM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/C5_55n-aUcZ7iQJigeYlZ6_o8wYgGd7bD06pjEJ0Aq7FSV532tCRwW9B8NC73p_gpunRgzUH7h6Zx4uIV9TDBlpHiv2s-OqAvqmMb_OxZU9fAJiNjKfzGktASTH68DWwb3dWtXwI\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>HardieFlex Di Lahat ng Fiber Cement Board ay Hardieflex&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>In collaboration with Gigil<\/em><\/p>\n\n\n\n<p>If there\u2019s one line from a Filipino movie everyone knows by heart, it\u2019s Cherie Gil\u2019s iconic line with matching wine splash from the 1985 cult-classic <em>Bituing Walang Ningning<\/em>. For this ad, Cherie Gil channels her iconic role in an encounter between a hardware salesman and a customer. Honestly, you\u2019ll just have to see it to believe how praise-worthy this performance (and ad) is:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ano sa tingin nyo ang sinabi ni Cherie Gil sa video na ito?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KWopPgQXY-g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/12\/05-31-19-13-1-1-1024x613.jpg\" alt=\"\" class=\"wp-image-5942\" srcset=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/12\/05-31-19-13-1-1-1024x613.jpg 1024w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/12\/05-31-19-13-1-1-768x460.jpg 768w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/12\/05-31-19-13-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Hardieflex Billboard Ad at Pangasinan, in partnership with United Neon Advertising, Inc.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LBC Election Day 2019<\/strong><\/h2>\n\n\n\n<p>May 2019 marked the general elections for government officials in the Philippines. Logistics company LBC made sure to deliver a message to all the voters right before the elections to encourage them to choose the right leaders that will help move the country forward. With clever copy and striking letters, they release their messages on social media to remind voters to make the right choice for the nation in the elections. See their ads here:&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/BA_SAbJh0LPv3wuXQwR3mt51QIIXtpLTzWBiN8PCVuYbpOAM-W_lnDJkurqLmonk4CwcGef7YrTyv7q6ZHqmtqKibcJTB7gW9mMtRLCEtomr8HCvDWOis9uhNljO2U5YapDBoH-R\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/WXIHLZFtIsAtsjT-2_nwrK0PmY1NKpA6e6NlExb3-DfMqVT8WzC9qAgHeeJkh_RG-oGXJgH52s8EuMjxUl2pqebQM1A3HjZcR507OjGl-1o-SRDwG1MJvyh82CCx-rjfaYsFR6BQ\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0on1xNLO45936CSPf7qdQF5PO0qEc6REFtcrAPxd_6ImTWjOYP3EipXNt3J-0EqeOiuqUkFDq_s_sXqfKyntBkMex0X1g-5qCCszLYb0qi-npfKYkmriH0Tj0kmvWbizZWgPYW7X\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/h4Yap-fIOdxfxrEt6ijW3Mt7OIVyiypY9dsyf8x035fv9FnPMMiSsh0m50T-OsT2KoTvZNXE3acYguOIoCh2Ay2Al6iAb19DFqMquIdr9ZQSoT6Mlc_nixcXRO-zHCVHGgEhTqvs\" alt=\"\"\/><\/figure>\n\n\n\n<p>I think everyone can agree that 2019 was an amazing year for advertising. Creative concepts have been pushed, new ideas came to light, and advocacies took their time in the spotlight. Think we missed anything? Let us know some of your favorite ads from the past year!<\/p>\n\n\n\n<p><sub><em>*All photos are from the official Facebook pages of the brands.<\/em><\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s review some of the most creative ads that made an impact this 2019.<\/p>\n","protected":false},"author":88,"featured_media":5932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[270],"tags":[470,324],"class_list":["post-5921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-communication","tag-advertisements","tag-creativity","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Recap 2019: The Ads That Made A Mark | Workwise Asia<\/title>\n<meta name=\"description\" content=\"Let&#039;s review some of the most creative ads that made an impact this 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workwiseasia.com\/?p=5921\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Recap 2019: The Ads That Made A Mark | Workwise Asia\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s review some of the most creative ads that made an impact this 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workwiseasia.com\/?p=5921\" \/>\n<meta property=\"og:site_name\" content=\"Workwise Asia\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T06:14:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-06T09:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/12\/05-31-19-13-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreiana Yuvallos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreiana Yuvallos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/workwiseasia.com\/?p=5921#article\",\"isPartOf\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=5921\"},\"author\":{\"name\":\"Andreiana Yuvallos\",\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/person\/f3459e4a99c179d33328ed319be17203\"},\"headline\":\"Ad Recap 2019: The Ads That Made A Mark\",\"datePublished\":\"2019-12-06T06:14:57+00:00\",\"dateModified\":\"2019-12-06T09:34:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=5921\"},\"wordCount\":812,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.workwiseasia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=5921#primaryimage\"},\"thumbnailUrl\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/12\/05-31-19-13-1.jpg\",\"keywords\":[\"advertisements\",\"creativity\"],\"articleSection\":[\"Creativity &amp; 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