{"id":5865,"date":"2019-11-18T07:59:58","date_gmt":"2019-11-18T07:59:58","guid":{"rendered":"https:\/\/workwiseasia.com\/?p=5865"},"modified":"2019-11-18T08:00:41","modified_gmt":"2019-11-18T08:00:41","slug":"3-compelling-reasons-why-visual-communication-is-so-important","status":"publish","type":"post","link":"https:\/\/workwiseasia.com\/?p=5865","title":{"rendered":"3 Compelling Reasons Why Visual Communication is So Important"},"content":{"rendered":"<!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n\n<p>Today\u2019s market is very complex.&nbsp;<\/p>\n\n\n\n<p>Before, we used to have Tri-media: TV, Radio and Print. Now we have 3 generations in this era that we need to consider, and customers are more easily distracted with the increasing media available. Not only that, they have different preferences when it comes to ads, the current generation likes \u201csnackable\u201d information.&nbsp;<\/p>\n\n\n\n<p>All information should be short. Otherwise, they will not read it. This is especially true on social media; sometimes you get a lot of &#8220;likes,&#8221; sometimes you don\u2019t.<\/p>\n\n\n\n<p>Recent market studies show that people tend to look at visuals before reading the text. In almost every material\u2014printed posters, digital and social media images, physical flyers, etc.\u2014the most effective marketing communication is through visual cues.&nbsp;<\/p>\n\n\n\n<p>Visual communication is very important to deliver the right message and to connect with our customers. Here are the following reasons why:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Effective Content Marketing Tool<\/strong><\/h2>\n\n\n\n<p>Visual communication helps the audience understand the information. &nbsp;It increases the comprehension of the subject matter. Types of two dimensional images represented by visual communication include; drawings, pie charts, industrial design, animation, signs, typography, films, graphic designs, and countless other examples.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/01_text-v-visual-1024x614.jpg\" alt=\"\" class=\"wp-image-5866\" srcset=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/01_text-v-visual-1024x614.jpg 1024w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/01_text-v-visual-768x461.jpg 768w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/01_text-v-visual.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> <em>photo grabbed from google.com<\/em> <\/figcaption><\/figure>\n\n\n\n<p>This is the perfect example of effective visual communication. Imagine on the left is text heavy and you hardly understand the message, versus the one on the right (visual) which is more engaging, elaborate, and creatively done. This clearly gets the message across. Many similar ads with cute visuals can be found in Japan.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Better Retention<\/strong><\/h2>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.slideshare.net\/ethos3\/your-business-needsvisualcontentinfographicbyethos3-30810350\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Retention  (opens in a new tab)\">Retention<\/a><\/span><a href=\"https:\/\/www.slideshare.net\/ethos3\/your-business-needsvisualcontentinfographicbyethos3-30810350\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Retention  (opens in a new tab)\"> <\/a>of information is certainly the ultimate goal of any content. Visual communication plays an important role. The images are directly deposited and stays in mind for a long-term. A study conducted showed that 10-20% of the participants were able to remember spoken and written information while over 50% of visuals and images were remembered. It is important to aim at retention of information when passing marketing products and services.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/02_spotify-ooh-ep-2016.jpg\" alt=\"\" class=\"wp-image-5867\" srcset=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/02_spotify-ooh-ep-2016.jpg 800w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/02_spotify-ooh-ep-2016-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption> <em>photo grabbed at google.com<\/em> <\/figcaption><\/figure>\n\n\n\n<p>Owning a monochromatic rendering as your brand is a brilliant idea. This is a good example of retention; our mind becomes associated with the brand whenever you spot a similar artwork.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Show, Don&#8217;t Tell<\/h2>\n\n\n\n<p>The majority of people respond quickly to&nbsp;visual&nbsp;images instead of texts.&nbsp;Humans can grasp a sense of visual scene within 1\/10 of a second. Videos and images express more impactful experience while text-heavy content will certainly discourage readers. Nowadays, people love watching images, GIFs, graphic videos rather than listening to words. The mind remembers images faster than words or texts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/Untitled-1-1024x427.jpg\" alt=\"\" class=\"wp-image-5868\" srcset=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/Untitled-1-1024x427.jpg 1024w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/Untitled-1-768x320.jpg 768w, https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/Untitled-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Photos grabbed from google.com<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/03a_chupa-chups-400x250.jpg\" alt=\"3 Compelling Reasons Why Visual Communication is so Important | www.workwiseasia.com\" class=\"wp-image-5869\"\/><figcaption> <em>All the above images speak for themselves. Genius!&nbsp;&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Good visuals have always worked to convey messages and have a positive impact in boosting your business. <strong>Without good design, even the best story is lost.<\/strong> Coming up with an appropriate image for an advertisement may take some time, but the end result it produces is worth it. Visual communication is making texts understandable to all groups of people.&nbsp;<\/p>\n\n\n\n<p>If you want to get a positive result, start applying visual communication techniques on your business.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the importance of visuals in today&#8217;s media.<\/p>\n","protected":false},"author":140,"featured_media":5870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-5865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-communication","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Compelling Reasons Why Visual Communication is So Important | Workwise Asia<\/title>\n<meta name=\"description\" content=\"Learn about the importance of visuals in today&#039;s media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workwiseasia.com\/?p=5865\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Compelling Reasons Why Visual Communication is So Important | Workwise Asia\" \/>\n<meta property=\"og:description\" content=\"Learn about the importance of visuals in today&#039;s media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workwiseasia.com\/?p=5865\" \/>\n<meta property=\"og:site_name\" content=\"Workwise Asia\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-18T07:59:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-18T08:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/neonbrand-_QftviCWoBQ-unsplash-e1574063985791.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rock Cleo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rock Cleo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/workwiseasia.com\/?p=5865#article\",\"isPartOf\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=5865\"},\"author\":{\"name\":\"Rock Cleo\",\"@id\":\"https:\/\/www.workwiseasia.com\/#\/schema\/person\/1527f5e4543e4f48a7b2df926ab31732\"},\"headline\":\"3 Compelling Reasons Why Visual Communication is So Important\",\"datePublished\":\"2019-11-18T07:59:58+00:00\",\"dateModified\":\"2019-11-18T08:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=5865\"},\"wordCount\":531,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.workwiseasia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/workwiseasia.com\/?p=5865#primaryimage\"},\"thumbnailUrl\":\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/11\/neonbrand-_QftviCWoBQ-unsplash-e1574063985791.jpg\",\"articleSection\":[\"Creativity &amp; 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