{"id":3654,"date":"2019-05-25T06:00:40","date_gmt":"2019-05-25T06:00:40","guid":{"rendered":"https:\/\/workwiseasia.com\/?p=3654"},"modified":"2019-08-27T06:19:11","modified_gmt":"2019-08-27T06:19:11","slug":"social-media-advertising","status":"publish","type":"post","link":"https:\/\/workwiseasia.com\/?p=3654","title":{"rendered":"Social Media Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3654\" class=\"elementor elementor-3654\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624c4d16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624c4d16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66971202\" data-id=\"66971202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e7b64ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e7b64ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1216d777\" data-id=\"1216d777\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ae9b82 elementor-widget elementor-widget-text-editor\" data-id=\"12ae9b82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have been following advertising trends, you would be aware by now that 50 million Filipinos need to satisfy their digital media fix on a daily basis. If you have something to promote or a message to deliver and have not joined the digital media bandwagon yet, then you might be overtaken by your more progressive competitors who have started to use social media as a medium to attract talents.<\/p><p><strong>The eyeballs are looking somewhere else.u00a0<\/strong>Your target audience has changed the way they seek and process data. They now have the worldwide web as a platform to navigate and find information about their potential employers. Approximately 60% or about 30 million of Filipinos who are online access the Internet via a mobile device. Availability and access to information are now just a click away.<\/p><p><strong>Go where the eyeballs are.u00a0<\/strong>Filipinos are globally known to be one of the top users of social media. In fact, those with access to the Internet will most likely have Facebook, Skype, Twitter or a Viber account. Four hours of the day is spent updating oneu2019s profile, chatting, sharing or viewing photos and videos, and on reading shared articles. The sheer volume of users and traffic acquired by these platforms should not be ignored and the advertising technology provided must be used extensively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-718f7e6e related-post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718f7e6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-35027245\" data-id=\"35027245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5331c63d elementor-widget elementor-widget-shortcode\" data-id=\"5331c63d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='rp4wp-related-posts'>\n<h3>Related Posts<\/h3>\n<ul>\n<li><div class='rp4wp-related-post-image'>\n<a href='https:\/\/workwiseasia.com\/?p=3539'><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/05\/Keeping-Up-with-the-Digital-Age-edited-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/a><\/div>\n<div class='rp4wp-related-post-content'>\n<a href='https:\/\/workwiseasia.com\/?p=3539'>Keeping Up with the Digital Age: The Importance of Social Media<\/a><p>Social media is taking over our lives. Your brand should take advantage of it.<\/p><\/div>\n<\/li>\n<li><div class='rp4wp-related-post-image'>\n<a href='https:\/\/workwiseasia.com\/?p=3650'><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/05\/five-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/a><\/div>\n<div class='rp4wp-related-post-content'>\n<a href='https:\/\/workwiseasia.com\/?p=3650'>Five Tips for a Social-Savvy Referral-Based Recruitment Strategy<\/a><p>Social media is taking over the employment process. Here is how you can take advantage&hellip;<\/p><\/div>\n<\/li>\n<li><div class='rp4wp-related-post-image'>\n<a href='https:\/\/workwiseasia.com\/?p=3641'><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/workwiseasia.com\/wp-content\/uploads\/2019\/05\/Generational-marketing-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/a><\/div>\n<div class='rp4wp-related-post-content'>\n<a href='https:\/\/workwiseasia.com\/?p=3641'>Basic Questions to Ask in Generational Marketing<\/a><p>Who your target market is a game changer. Here are 4 questions you must answer&hellip;<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac2ccbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac2ccbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72d0d2c1\" data-id=\"72d0d2c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22e3b5a8 elementor-widget elementor-widget-text-editor\" data-id=\"22e3b5a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Itu2019s about content.u00a0<\/strong>You will most likely receive at least 50 to 100 new stories or posts in a given day. You will ignore more than 50% of it, but you will click on the ones that tickle your interest or whatever is relevant to you at the moment. These highly engaging posts or ads have messages that are simple and direct to the point. The images used are attractive. The videos used are well-edited. Before you know it, you are now emotionally attached to the ad whose call-to-action button you unconsciously clicked on, and have become fully engaged on what the advertiser is asking you to do.<\/p><p>It may seem intimidating to do digital media or social media advertising because of the new tools and gadgets that you will need to learn to use. This was probably how the corporate advertising team felt when print became the new and must-use advertising channel. Those who chose to adapt had been able to quickly and effectively attract and acquire their desired audience &#8211; or talents.<\/p><p><em>Source: wearesocialsg; March 2015, Digital Media in the Philippines<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Everyone is glued to their screens. Be on top of the digital game with these 3 fundamental facts.<\/p>\n","protected":false},"author":76,"featured_media":3643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[275],"tags":[290,324,24,287,385],"class_list":["post-3654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","tag-communication","tag-creativity","tag-digital","tag-millennials","tag-socialmedia","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Advertising | Workwise Asia<\/title>\n<meta name=\"description\" content=\"Everyone is glued to their screens. Be on top of the digital game with these 3 fundamental facts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workwiseasia.com\/?p=3654\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Advertising | Workwise Asia\" \/>\n<meta property=\"og:description\" content=\"Everyone is glued to their screens. 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