{"id":3539,"date":"2019-06-17T07:12:32","date_gmt":"2019-06-17T07:12:32","guid":{"rendered":"https:\/\/workwiseasia.com\/?p=3539"},"modified":"2019-08-27T06:19:30","modified_gmt":"2019-08-27T06:19:30","slug":"keeping-up-with-the-digital-age-the-importance-of-social-media","status":"publish","type":"post","link":"https:\/\/workwiseasia.com\/?p=3539","title":{"rendered":"Keeping Up with the Digital Age: The Importance of Social Media"},"content":{"rendered":"

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If there\u2019s a buzz phrase most brands and companies use these days, it\u2019s \u201cgoing digital\u201d. A lot of organizations are talking about the importance of reaching their target markets not just out on the streets, but right on their laps or in the palm of their hands. The easiest way brands seize that opportunity is by utilizing social media. Even while people are out and about, their hands are still glued to their phones.<\/p>\n

According to the London School of Economics, out of the 7.511 billion people on this planet, there are 3.811 billion internet users. Out of the 3.811 billion internet users, there are 2.895 active social media users. And out of that figure, there are 2.692 billion active social media users on mobile.<\/p>\n

If you crunch the numbers, that\u2019s a lot of people on social media. You also have to take into consideration that they\u2019re not just passive users. They\u2019re active<\/em> users, which means that they actually go and interact with posts on the platforms.<\/p>\n

The knee-jerk reaction of some brands would be to blast their messages far and wide on this platform in order to be seen by their target audiences. Some brands treat social media as a billboard or a personal forum just to be seen. Although this approach may be tempting to some, this doesn\u2019t typically work.<\/p>\n

The reason social media is compelling is because it isn\u2019t like any other type of media out there. It isn\u2019t a one way street where the audience members are mere receivers of the message and brands or companies can just keep pumping promotions out. On social media, the people have a voice. They can say anything they like with minimal repercussions. They can champion a brand to the point that they become loyalists and the brand barely needs to promote itself, or, they could burn a brand so bad that the brand immediately gets cancelled.<\/p>\n

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